fractional cmo

Senior Marketing Leadership Without the Full-Time Cost

A CMO-level strategist embedded in your team — owning your marketing roadmap, managing execution, and reporting directly to leadership. Senior expertise when you need it, scaled to your budget.

who is this for?

You're Ready for This if
Any of These Sound Familiar

01

Growing Fast Without a Marketing Leader

Revenue is climbing but there's no one in the room with senior marketing ownership. The team is executing tactics without a unified strategy. Something needs to change.

02

Can't Justify a Full-Time CMO Yet

A full-time CMO runs $180K+ before benefits. You need the expertise and accountability — but not a permanent overhead commitment at that level. The fractional model was built for this.

03

Preparing for Investment or Scale

You're heading into a fundraise, a new market, or a growth push. You need board-ready marketing reporting and a clear GTM strategy — not just more campaigns.

the smart alternative

Fractional CMO vs.
Your Other Options

Full-Time CMO
$180K+
per year before benefits and equity
High fixed overhead regardless of growth stage
Long hiring process — 3-6 months to onboard
Wrong hire is expensive and slow to correct
Full-time availability and institutional knowledge
Axis Fractional CMO
Fraction
of a full-time CMO cost — same strategic output
Senior expertise at a fraction of the cost
Engaged within days, not months
Scale up or down as your business evolves
Full strategy ownership — accountable to outcomes
Board and investor-ready reporting built in
Marketing Agency
Execution
without strategy or ownership
Executes campaigns but doesn't own the strategy
No seat at the leadership table
Incentivised to grow spend, not optimise it
Specialised tactical execution

what you get

A Senior Strategist Embedded in Your Team

The Fractional CMO engagement is the deepest level of partnership Axis offers. You get full marketing ownership — strategy, execution, team management, and leadership reporting.

Full marketing strategy ownership and quarterly roadmap
Monthly strategy sessions with leadership team
Team hiring support and management oversight
Agency and vendor management
Budget planning and allocation
Board and investor-level marketing reporting
Multi-channel campaign oversight and optimisation
Brand strategy and positioning ownership
What Changes in Month 1
Week 1 Full marketing audit completed. Biggest opportunities identified. Quick wins mapped.
Week 2 90-day strategy roadmap built and presented to leadership. Priorities agreed.
Week 3 Execution begins. Team and vendors briefed. Reporting framework set up.
Week 4 First performance report delivered. Leadership alignment session. Month 2 plan locked.

"By the end of month one, your leadership team will have more marketing clarity than they've had in years."

how Axis stays accountable?

Measured by Outcomes,
Not Hours

The Fractional CMO engagement is built around results — not a monthly retainer that runs regardless of impact. Here’s what accountability looks like:

Weekly

Check-Ins

Async performance updates and priority alignment every week

Monthly

Strategy Sessions

Deep performance review, roadmap refinement, and next-month planning

Quarterly

Board Reports

Executive-level marketing summary ready for board and investor review

Always

Accessible

Direct Slack access — strategic questions never wait until the next call

also included

The Fractional CMO Covers All of These

The Fractional CMO engagement includes oversight and management of every Axis service — so you get a unified strategy across all channels, not a collection of independent programs.

Digital Marketing

Oversees and directs your entire digital program — SEO, paid media, social, and analytics all under one strategic umbrella.

Learn more →

Branding & Design

Owns your brand strategy and ensures consistency across every channel, campaign, and customer touchpoint.

Learn more →

Email & SMS Marketing

Directs your owned channel strategy — list growth, automation architecture, and revenue targets all part of the quarterly roadmap.

Learn more →

Let’s Talk

Ready to Add Senior Marketing
Leadership to Your Team?

The Fractional CMO conversation starts differently — it’s not a sales call, it’s a strategic assessment. Book 30 minutes and we’ll tell you honestly whether it’s the right fit.

LEADERSHIP
30 minutes · No obligation · Honest assessment guaranteed